The Essence of Jewelmer
Jewelmer is an international high jewelry Maison founded in 1979, working in harmony with nature to produce the finest golden South Sea pearls.
Established by a French pearl farmer and a Filipino entrepreneur, Jewelmer has grown globally to represent a world of rarity and enduring elegance.
Exceptional South Sea pearls are the centerpieces of the celebrated Jewelmer brand.
Design Philosophy
The key to the creation of Jewelmer's collections is a sincere passion for the interplay between beauty and poetry.
By opening the doors to unexplored horizons, unique fine jewelry creations are waiting to be discovered.
This is Jewelmer's daily mission: to continuously reinvent and share the precious beauty of the golden South Sea pearl.
Craftmanship
Jewelmer’s heritage is cradled in the core and rigor of French tradition in high jewelry and genuine sensibilities.
Perfection is the standard in the ateliers that grace Place Vendôme, the origin of skills carefully taught to the Jewelmer master craftsmen.
With time, dedication and inborn talent, they reach the level of the fine craftsman. From the selection of the finest materials, to the intricate sculpting, each Jewelmer piece reflects the brand’s expertise.
It is a symbiotic relationship between nature and man, the pearl and the precious metal, working harmoniously to create items of exceptional beauty.
Milestones That Shaped Jewelmer
From humble beginnings to a global leader in luxury jewelry, our journey reflects innovation, artistry, and dedication to perfection. Each milestone showcases our commitment to sustainable luxury and the timeless beauty of golden South Sea pearls. Discover the moments that define Jewelmer’s legacy in fine jewelry.
1979
Jewelmer initially worked with the Badjao, a sea-faring ethnic group in Southern Philippines, to dive for oysters. The harvest would then be transported from the Sulu Islands to the island of Palawan.
1979
Jewelmer’s first pearl farm was established in Palawan, Philippines. Not long after, the first experimental laboratory where oysters were raised in a hatchery was created. There, Jewelmer worked with Japanese grafters to culture South Sea pearls.
1983
Moving beyond culturing precious South Sea pearls, Jewelmer opened its first jewelry workshop.
1985
The opening of Jewelmer’s first retail showroom in the Philippines at The Peninsula Manila, a five-star hotel at the heart of the capital’s business district and home to various local and international luxury boutiques, signified the brand’s growth and its commitment to offering premium South Sea pearl jewelry to a discerning clientele.
1989
After a decade of careful, patient study, and several harvests of white and silver pearls, the rare golden pearls were successfully cultured.
1989
Alongside other prestigious jewelry brands like Cartier and Mikimoto, Jewelmer displayed its jewelry in an exhibition in the Principality of Monaco, where the brand garnered the admiration of their Prince Rainier III.
1993
While searching for a basket of oysters displaced from its line, one of the Bugsuk pearl farm’s divers discovered the Pandanan wreck. This was the site of a Chinese junk shipwreck dating from the 15th century that carried almost 5,000 treasures of porcelain, earthenware, Chinese coins, and other rare items that are now on display at the Manila Museum.
1996
Philippine President Fidel V. Ramos declared the golden South Sea pearl as the country’s National Gem. In honor of this recognition, the Philippines’ one-thousand peso note, the currency’s highest denomination, features the South Sea pearl on the bill.
2006
Jewelmer founded the Save Palawan Seas Foundation (SPSF), a non-profit organization that aims to create workable and sustainable livelihood alternatives for communities in Palawan, Philippines. Projects include medical missions, coastal clean ups, organic farming, and other initiatives that seek to empower both the communities and the environment.
2014
Jewelmer opened a showroom in Japan, located in the Mitsukoshi department store in Nihonbashi, one of Tokyo’s busiest commercial districts.
2016
After 37 years, the Palawan strand, a string of perfectly matched golden South Sea pearls, was finally completed and unveiled to the public. The decades-long feat of matching pearls of such a remarkable size, shape, color, and luster makes this Jewelmer’s rarest strand.
2016
Jewelmer launched the Jewelmer x Wynn Wynn Ong collection which featured one-of-a-kind pieces inspired by the fascinating forms of the natural world. Wynn Wynn Ong, a prolific designer and philanthropist, is the first designer Jewelmer has collaborated with.
2016
Maxine Medina, Miss Universe Philippines 2017, wore a headpiece created by Jewelmer as part of her national costume for the prestigious international pageant. Symbolic of the connection amidst the diversity in the country, the elegant arcs of the headpiece bloom into South Sea pearls – the Philippines’ national gem.
2017
Jewelmer partnered with the ICanServe Foundation for their annual fundraising fashion show, Fashion Can Serve. In support of the cause to raise awareness about breast cancer, Jewelmer launched the Why We Fight bracelet.
2018
Jewelmer launched We Create Hope, a campaign with Save Palawan Seas Foundation (SPSF) which promotes creativity and environmental conservation. Proceeds from the sale of the Pearl of Hope bracelet benefit the foundation’s environmental initiatives and community and livelihood programs.
2018
In partnership with Philippine Tatler, Jewelmer hosted the first exclusive preview screening of Power of Pearl: The Farm Beneath The Sea at the SM Aura Premier. Directed by Ahbra Cale Perry and R.T. Higgins, the film is a poignant documentary about resiliency, sustainability, and climate change from the perspectives of pearl farmers in countries vulnerable to climate change.
2018
Jewelmer’s flagship store in the United States opened at the prestigious Worth Avenue in Palm Beach, Florida, one of the most esteemed fashion districts in the world. The brand’s presence along this four-block avenue lined with international luxury boutiques exemplifies Jewelmer’s reach of new frontiers.
2019
On its 40th anniversary, Jewelmer unveiled a new identity — one that is in line with both its esteemed heritage and pioneering vision. Symbolic of the brand’s collaborative philosophy and its exceptional craftsmanship, Jewelmer’s emblem marks the beginning of the brand’s visionary strides into the future.
2019
In partnership with Ysagem’s, Jewelmer launched its exquisite collections at the Salon Auguste of Hôtel Hermitage Monte-Carlo in Monaco.
2021
Jewelmer published its coffee table book entitled Jewelmer: Beyond the Golden Pearl, a book that illustrates Jewelmer’s journey and the numerous creations brought to life since its humble beginnings.
2022
At the Miss Universe Philippines 2022 Gala Night, Jewelmer proudly unveiled the La Mer en Majesté Crown. A remarkable homage to the vibrant culture and history of the Philippines, the Miss Universe Philippines crown is inspired by Jewelmer’s La Mer en Majesté collection.
2022
In partnership with The Mind Museum, Jewelmer unveiled its new Pearl of the Orient exhibit. This exhibit is the first of its kind, exploring the story of our lands and seas through the journey of the national gem, the South Sea Pearl — a living treasure infused with Filipino culture and creativity.
2024
At the Miss Universe 2024 Crown Unveiling, Jewelmer proudly unveiled the first ever Filipino-crafted crown for Miss Universe. The one-of-a-kind creation is the result of decades of Jewelmer’s savoir-faire and excellence. An exquisite homage to life and the rich artistry of the Philippines, the crown is the pride of the Philippines, carrying with it the extraordinary spirit of those who took part in its creation — from Jewelmer’s dedicated pearl farmers to Filipino master craftsmen.
