Jewelmer Takes Center Stage as a Proud Partner of Miss Universe Philippines 2024

Every layer of the South Sea pearl tells a story about the environment it inhabits — of Palawan’s pristine waters and of man’s delicate harmony with nature. Reflective of this is how every woman’s experience in the world has shaped who she is, with each challenge she overcomes a testament to her strength and grace.

Jewelmer advocates for female empowerment by continuing its partnership with Miss Universe Philippines, a renowned platform that celebrates women. The 2024 delegates’ road to the crown began with their visit to Palawan, where they immersed themselves in an interactive tour of the Maison’s pearl farm, discovering the inspiring journey of our national gem, the South Sea pearl.

On May 22, 2024, Filipinos around the world watched in anticipation as the 2024
Coronation Night unfolded. The evening came to its exciting close when the new reigning queen, Miss Universe Philippines 2024, was announced: Chelsea Manalo of Bulacan.

This milestone moment was made more profound when Manalo’s successor, Michelle Marquez Dee, who was resplendent in the Dolce Rosa Necklace and the Angel Wings Earrings, crowned her in Jewelmer’s La Mer en Majesté Crown.

A one-of-a-kind creation befitting the empowered and radiant woman who adorns it, the Crown is embellished with golden South Sea pearls, exuding exquisite rarity and national pride. A joyous homage to the home of the golden South Sea pearl, the Palawan seas, the Crown is inspired by the foam that forms in the water, the color of triumphant skies, and the colorful beings playing in the water’s secret world.

The South Sea pearl is a golden emblem of resilience and radiance, with its very essence akin to the courage and beauty of every woman, as championed by the Miss Universe Organization.