Adding another milestone to its international success, Jewelmer Joaillerie recently celebrated its commemoration at the lobby of Mitsukoshi Nihonbashi department store in Japan on October 11, 2016.
Established over 300 years ago, Mitsukoshi caters to a high-end market carrying only the most prestigious of luxury brands on its floors, such as Boucheron, Cartier, Bulgari, Mikimoto, Graff, and Tiffany & Co.
Japan is known for being the pioneer of the cultured pearl industry and its long-standing affair with pearls. Now, they are being enamored by the rarest of all South Sea pearl varieties: the golden pearl.
No other gem is as natural and as precious. Its distinct purity and orient mirrors the health of the waters it is cultivated in. Thus, perfection comes from the dedication and care of the pearl farmer, and a deep reverence for Mother Nature.
The symbiotic relationship with nature, the elements, and the innate beauty of the pearl have become the inspiration for Jewelmer’s team of designers and master craftsmen to create exquisite jewellery, and for Mitsukoshi Nihonbashi to feature the special story behind the brand.
Along with reigning Binibining Pilipinas Universe Maxine Medina, Jewelmer represented the country with pride as they showcased the latest pearl collections at the lobby of the reputable department store. Through a photo exhibit, guests of Mitsukoshi also had the opportunity to see the pearl farms and its people in Palawan, working with nature to create a living gem that has been a symbol of the country and the Filipinos.
The economic and cultural significance of the South Sea pearl was made official by President Fidel V. Ramos in 1996 when he proclaimed it as the Philippine National Gem via Presidential Proclamation 905. Furthermore, the Philippines is one of the few countries in the world that can produce quality South Sea pearls.
Today, the legacy is continued with Jewelmer. Since its inception in 1979 by Manuel Cojuangco and Jacques Branellec, it has become one of the top three pearl producers in the world. Since it was officially launched in Japan in 2014, the brand is now located in three Mitsukoshi department stores alongside the finest jewellery brands.
Showing that sustainability can indeed be successfully integrated in an enterprise, Jewelmer has steadily grown into a world-class brand, keeping the excellent quality of its product and business while proudly marketing itself as a true Filipino brand.